At PROJECT61, we fortify and further enable company inventive capabilities by integrating an artist into Research and development teams for a specified duration, collaborating on solving a problem.
Our divergent thinking artists are uniquely hybrid individuals, who have deep expertise in multiple areas of creation, materials manipulation, and experimentation. They observe like an anthropologist, ask different types of questions, look at problems from a new perspective, offer technical expertise, fail and recover quickly, instigate new ways of thinking, and act as a third party stimulus for creative invention.
We document, manage and monitor the process in order to gather hard numbers showing accelerated R&D innovation cycles, employee/team engagement, and the value of an artist on R&D teams.
Our engagements create positive cross pollination of knowledge exchange, help to identify stale processes and the reinvention of routine, help staff employee’s absorb the risks of new ideas, fill gaps in knowledge and skills, and finally and most importantly, spark the imagination and inspire wonder.